"we can do things that took them a week in just two days. It's so easy!"

Tendam is a Spanish fashion group, born in Madrid in 1880, and one of Europe's leading omnichannel retailers. The group manages a portfolio of twelve brands including Cortefiel, Pedro del Hierro, Springfield, Women'secret and Hoss Intropia with more than 1,800 points of sale across nearly 80 countries.

At Tendam, the push for AI came from the design teams themselves. "It was our own designers saying: we need to adopt an AI tool. it's the leading technology today," The team searched the market for solutions, found Fermat, and reached out. From there, the partnership started to grow. For the designers, it clicked instantly: "It's a very interesting pencil. It shows your ideas in a very realistic way, and very fast."

"Now you have a tool that gives you something very close to the real thing. The supplier has a very clear idea of what you want and you avoid the failed prototypes."

"The photographers use Fermat to animate still photos from a photoshoot into two-second videos that go straight to our PDP. That has drastically changed the volume of content we can upload."

"We chose Fermat because it offered the aspects that are key for Tendam. The first is data security: nothing you put into Fermat is used to train the models. It has single sign-on, a key security feature for user access, and an admin panel that lets us manage the tool ourselves. Everybody uses it in a different part of the process, so the implementation has been easy everyone received a tool that helps them."

"AI empowers design teams to be more creative. It doesn't replace them, it amplifies their creativity."

"What made Fermat stand out the most was how easy it was. You put in specific inputs, you know exactly what output you're going to get and that saves us a lot of time. It's very valuable."